Courage, authenticity and timeless style are the core values of Ray-Ban, a leader in prescription and sun eyewear for generations since its establishment in 1937. From the introduction of the iconic Aviator model created for US military pilots, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression and worn by celebrities and public figures all around the world. In 2021, the same values were celebrated through the successful launch of the next generation of smart glasses, Ray-Ban Stories. The highly anticipated collaboration between Meta (formerly Facebook) and Ray-Ban offers consumers a new way to seamlessly capture, share and listen to their most authentic moments. Ray-Ban joined the Group's portfolio in 1999 and later redefined its distribution strategy leading to decades of growth.